My eight year old son asked me yesterday “why do they lie on ad’s so much dad?” Well I couldn’t have said it better myself. TV advertising revenue is in a steady decline and a lot of it is to do with consumers spending more time on their computers but I also think a big part of it is due to the fact that they are still using 1970s marketing ideas which is to just blast consumers with their message and they seem to think that the more they assault your senses the more you are going to want to buy their product.. Now if my eight year old thinks that it is all a big lie and he is the next generation of consumer marketers and advertisers better wake up to the fact that you can no longer ram your message down consumers throats and expect it to work. Obviously making fake claims and distorting your product in advertising is a no go as well but you need to look at much more creative ways of getting your message or product across to the customer. I think that Taylor Steele’s videos are the way of the future when it comes to successfully building a brand. They make you want to buy the product in this case Corona Extra with only a glimpse of the product they make no outlandish claims yet get across the message of the brand so effectivley. They are so simple that it just works so well. On top of this they are entertaining to watch so whether you watch one of the 30 second ones or a 2-3 minute one they are just fun to watch and make you feel good. You don’t even realize you are watching an ad this is pure genius on his part and when I next go to the bottle shop I see the six pack of Corona Extra and think to myself I want the Corona’s because subconsciously I want the feeling that I got watching the video. Anyone interested in marketing their business or product should have a good look at Taylor Steele’s Corona Extra YouTube videos and start thinking more creatively about how you are going to get your message across. Don’t waste your time and money advertising the old way because you really may as well throw your cash in the bin. Taylor’s videos are so simple that it is impossible to miss the message/feeling. Look at this 30 second one below it is essentially just 2 shots one long and one close up, no tricky fancy editing with a thousand cuts just pure simplicity and the result “pure magic”.
A lot of the time we overlook simplicity but time and again I see it as the best option. When I build websites I often start by building a site with all these fancy features every page crammed full of “stuff”. I then ask myself what don’t I need and I begin the process of eliminating as much off the “stuff” as I can. Until I end up with the simplest version possible and this is the one I love and the one that works the best. Quite often we unnecessarily complicate things and I have to say it is actually very hard to create simple solutions but if you can you are way ahead of the crowd. Keep it simple and you will win every time. As the great jazz musician Charles Mingus said ” Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”